Prometheus Capital

Rudolph: The Story of a Discount Department Store That Created a Christmas Empire by Prometheus Capital Introduction: A Christmas Icon Born from Commerce Each season Rudolph the Red-Nosed Reindeer is visible throughout the Christmas marketplace—on jumpers, decorations, gift wrap, music collections, advertisements, commercials and plastic figures in malls spanning from New York to Seoul. He is as crucial to the holiday’s imagery, as Santa Claus himself. However here comes the twist: Rudolph is not folklore. He is not mythology. He is not ancient tradition. He works in marketing. The retail powerhouse Montgomery Ward brought him to life in 1939 as a cost-cutting tactic—one that inadvertently gave rise to one of the most lucrative, iconic and lasting holiday figures, in history. This is the remarkable entirely factual tale of how a corporate marketing project turned into a billion-dollar Christmas symbol—and what it uncovers about the role of storytelling, branding and emotiona...

  What are Tariffs? by Prometheus Capital        Few economic tools have shaped nations, ignited political battles, and stirred public debate quite like tariffs. These simple taxes on imported goods—older than most countries that use them—have an uncanny way of resurfacing every few years in headlines, campaign speeches, and global market analyses. If you’ve been online from early 2024 through late 2025, you’ve seen tariffs thrown around like a buzzword. Politicians blame them, commentators praise them, and consumers quietly wonder why their groceries, electronics, or cars suddenly cost more this month than last. Tariffs aren’t new—but their impact on everyday life has been brought to the forefront of our economy as of late. Today, we’re taking a deep dive into what tariffs actually are, how they influence the economy, and why this centuries-old policy tool still has the power to shake markets, shift prices, and spark global tension. The Birth of an Econom...