From Chaos to Commerce: The Strange, Turbulent Origins of Black Friday #04
From Chaos to Commerce: The Strange, Turbulent Origins of Black Friday By Prometheus Capital Black Friday was not born from celebration, tradition, or clever marketing. It began as a problem — a local headache that eventually grew into a national economic phenomenon. The earliest roots trace back to post–Civil War America , when department stores like Macy’s and Eaton’s began hosting massive Thanksgiving parades to signal the official start of holiday shopping. Retailers agreed not to advertise Christmas sales until after Thanksgiving, which made the Friday after the holiday the natural “opening day” of the retail season. But the day’s modern identity began taking shape in 1950s Philadelphia . Every year, the Army-Navy football game drew tens of thousands of visitors into the city the day after Thanksgiving. Streets were clogged, stores were mobbed, and the police force was stretched so thin that officers dreaded the shift. They called the day “Black Friday” because the entir...