The Rise and Fall of Labubu: What a Toy Teaches Us About Markets, Memes, and Modern Fads #01
The Labubu Empire: Fad or Fun? by Prometheus Capital Few products in recent memory have captured cultural attention as strangely—and as quickly—as the Labubu , the eerie little vinyl creature produced by Kasing Lung and POP MART. What started as a niche designer toy became a global phenomenon, with collectors lining up overnight, resellers flipping figures for thousands, and social media turning the character into a full-blown aesthetic. If you had social media in the mid-2024 to late-2025 period, you just couldn't shake these little monsters. From memes to media, the Labubu has been represented and pushed to the forefront of our society as of late. The Labubu evolved from a simple plush to a fashion accessory and status symbol, with stars and celebrities like Rihanna and Dua Lipa being spotted with them. But like all meteors, Labubu rose quickly… and began falling just as fast. Today, we’re taking a deep dive into how the Labubu craze happene...